Misselling of Insurance Policies

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Insurance discussion with customer

Misselling of Insurance Policies

Misselling occurs when insurance or financial products are sold under misleading, inaccurate, or unethical circumstances — creating a false impression or inducing policyholders to make decisions based on incomplete or incorrect information.

At Bemacure Solutions Private Limited, we specialize exclusively in addressing issues related to insurance misselling. Our experienced team carefully examines the circumstances under which the policy was sold, identifies discrepancies, and gathers supporting evidence to establish instances of misrepresentation or unfair sales practices.

We then engage with the concerned insurance companies through appropriate channels to seek corrective action and ensure that the rights and interests of the policyholder are duly honored.

Our Objective

To restore transparency, protect consumer rights, and ensure that insurance remains a promise — not a deception.

Frequently Asked Questions (FAQs) – Insurance Misselling

Insurance misselling occurs when a policy is sold using misleading information, false promises, incomplete disclosures, or without properly assessing the customer’s needs and suitability.

  • Promised returns not mentioned in the policy document
  • Policy issued without your clear consent
  • Important exclusions or lock-in periods not explained
  • Signatures taken on blank or incomplete forms
  • Product sold as an investment without risk disclosure

  • Gather all documents, brochures, and communications
  • Review the policy terms carefully
  • File a written complaint with the insurance company
  • Escalate through formal grievance mechanisms if unresolved

  • Policy cancellation with refund (subject to terms)
  • Policy modification
  • Compensation or rectification through grievance redressal

Complaints can often be raised even after the free-look period if material misrepresentation or fraud is established.

Policyholders have a legal right to raise grievances. Filing a complaint through proper channels is a legitimate process.

  • Assess whether misselling has occurred
  • Examine documentation and collect evidence
  • Guide policyholders through grievance mechanisms
  • Engage with insurers to seek fair resolution